A working library of utility marketing — 348 examples shipped by traditional, non-tech enterprises across 24 industry buckets spanning 180 years. Filter by industry, type, era, geography, or job-to-be-done. 138 landmark anchor cases are flagged as the most-emulable starting points, including 82 fresh 2020s utilities from Coca-Cola Create Real Magic, IKEA Kreativ, L'Oréal Beauty Genius, Tata Steel Aashiyana 3.0, McKinsey State of AI, and more. The playbook predates the internet by 150 years — and is accelerating.
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